In Japan, due to the acceleration of inbound demand, the number of men's esthetic salons that can accommodate foreign customers is increasing.
Did you know that men's esthetic salons, where you can experience Japan’s unique culture of “hospitality,” have been gaining popularity not only domestically but also internationally?
Here, we will explore the appeal of men's esthetic salons that are also available to foreigners.
What is a Men's Esthetic Salon?
A "men's esthetic salon" is a shop that provides massage services designed for male relaxation.
Men's esthetic salons are generally divided into three types: "store-based (room-type)," where the business operates from a dedicated establishment; "apartment-type," where services are provided in a room within an apartment; and "outcall-type (dispatch-type)," where services are delivered to hotels or other locations.
The fundamental treatment at men's esthetic salons is the "oil massage," which uses aromatic oils to thoroughly massage the entire body, including the legs, arms, and back.
Additionally, the overwhelmingly popular "deep lymphatic massage" focuses on massaging the groin area, where the lymph nodes are concentrated.
Since the treatment reaches delicate areas, it provides a thrilling experience that is not typically found in standard massages.
One of the attractions of men's esthetic salons is the opportunity to enjoy a relaxing massage while engaging in conversation with beautiful Japanese female therapists.
Men’s Esthetic Salons Are Not Adult Entertainment Establishments
Men's esthetic salons are not categorized as "adult entertainment establishments," meaning that sexual services are not provided during the massage.
While adult entertainment establishments include sexual services, men's esthetic salons are strictly prohibited by law from offering any sexual services.
Even in deep lymphatic massages that focus on the groin area, there is no direct contact with the male customer’s genitals.
Since men's esthetic salons are intended solely for relaxation, please refrain from requesting or forcing sexual services from female therapists.
Men’s Esthetic Salons That Accommodate Foreign Customers
Men's esthetic salons, which are extremely popular in Japan, typically cater to Japanese male customers.
However, some salons also welcome foreign customers, allowing them to easily experience Japan’s men's esthetic services.
Particularly in areas with a high number of foreign tourists, such as Tokyo, Kyoto, and Osaka, there are many men's esthetic salons that accommodate foreigners.
Before visiting, check the salon’s website to confirm whether foreign customers are accepted.
How to Enjoy a Men's Esthetic Salon
With the rise in inbound tourism, more and more tourists are visiting men's esthetic salons.
However, the concept of a men's esthetic salon does not exist in many foreign countries.
How can one receive a heartfelt massage from a female therapist?
Here, we introduce the basic etiquette and procedures for experiencing a Japanese men's esthetic salon.
If you have the opportunity to visit Japan, be sure to try a men's esthetic massage for its remarkable relaxation benefits.
あおい♡愛嬌No.1
